Marketing your business can be overwhelming and scary. With so much to think about and decide upon it can be difficult to even know where to begin. Not to mention all of the established businesses out there rocking it.... making you feel like you could never compare!
Well I'm here to tell you that it doesn't have to be this way!
Promoting your business can be FUN, EXCITING and dare I say, even straightforward and easy!
The key to making it so, is to first:
Define your Brand
After that everything is so much easier.
When you have a clearly defined and visually appealing brand you can:
✓ Confidently plan and create social content
✓ Build or improve your website with ease
✓ Showcase the value in your time, products and services
And much much more....
Over the course of 6 weeks, we will meet one-on-one over zoom for 1 hour. We will use that time to analyse and strategise. Each week you will be given exercises, worksheets and or training based on what we discussed during our call.
It's important to note that this is not a "made for you" product. YOU are at the heart of your business brand. My role is to guide you and help you put the pieces together.
Here's what you can expect to cover over the 6 weeks:
Your Business Goals and Vision
Together we get clarity on what you want for your business and where you're headed.
Your Big Why - Mission
What drives you is a huge part of your branding message. Time to connect to your why and learn how to tell your story.
Business Personality & Values
What you are recognised for and what's important to your brand is what customers/clients connect to. Let's make sure you are known for the right reasons.
Your Ideal Client
Build your ideal client or customer persona and learn to speak their language.
Your Core Offering
How to write copy for your core offering that represents your brand and speaks to your ideal audience.
Time to put fresh eyes on your visuals and workshop a consistent look for your business.
Need a logo? No problem, book a call to discuss adding a logo design to your package!
Together we build a plan to establish your clear brand on the market and take the mystery out of creating content.
Connecting with Ailish has completely transformed my business. Like a lot of people in 2020 a move online was the only way forward for me but I was lost!
Ailish not only created my beautiful website, but she helped me clarify my brand and my message. She helped me create & sell online courses and she has taught me so much about growing my following on social media.
She has a unique gift of taking my incoherent pie in the sky ideas…… and turning them into something real. Her enthusiasm and good humour are infectious and it’s a pure joy to work with her.
- Oonagh Naughton
Working with Ailish on my marketing strategy was invaluable! As a small business owner in the wellness field it's impossible to give my all to what I truly want to focus on, while also being a tech specialist, a marketing specialist and everything else in between to grow a successful business!
I'm so glad I reached out for help when it comes to marketing strategy, that way I could spend just a few hours a week with Ailish getting really clear on my goals, developing my brand identity with the guidance of an expert and getting invaluable advice and a huge range of templates and guides to follow specifically built for me and my unique business!
Ailish's experience in marketing, tech and strategy along with her kind, fun and human nature, gives her the perfect placement for guiding business owners in their journey - giving us the confidence to understand what is needed and why, so we can take ownership on growing our businesses without having to read all the marketing books or taking additional courses - so we can concentrate more on why we started the business in the first place!
- Dr Cathy Scanlon